Google My Business: What It Is, How To Use It, And Why You Need It

Google My Business: What It Is, How To Use It, And Why You Need It

Any idea on Google My Business? Do you know its benefits, or How to use it for your business? Take a moment, and you have your answers here. In this blog, we will discuss Google My Business, how to use it and why you need it for your business. So, without wasting time, let’s get started with a complete guide on Google My Business. Achieving online visibility on search engines as a local business has never been more important for business growth and success. In fact, it has been reported that 46% of all Google searches look for local information. Local search results aren’t just the organic search results, but behind this, all work is done by Google My Business (GMB).  Google My Business is the primary digital marketing channel for local businesses to rank in SERPs.
Google My Business is the online platform that allows a business to show on the local search and appear in different search results.

Why do you need to Google My Business?

This question arises frequently, some may be aware of its benefits, and some may not. Google My Business brings huge benefits that local businesses need to be aware of. It helps reach new customers, increases their overall online visibility, and ensures that their customers can find them as quickly as possible.
  1. An opportunity to appear a listings

Without a Google My Business listing, your business won’t appear on Google listing, and this will directly affect your business sales and traffic. These are eye-catching listings to attract more potential customers.
  1. It gathers and displays reviews from customers

By using GMB, you can collect reviews from customers and display the quality of your products or services to your potential customers. This can help you to build trust for your business.
  1. It performs local SEO

You can incorporate keywords into your Business Profile to help it rank in local results, which we’re going to cover next.
  1. It increases web traffic and sales in your business

Having a Google My Business can greatly help boost your numbers of sales and web traffic.
  1. It increases engagement to your website

Google My Business not only increases web traffic but also increases customer engagement. Potential customers can access your website or give a call to you with one tap with GMB.
  1. It provides insight

GMB helps you to identify and understand your market. Google My Business provides insights by assisting you in creating strategies and in making decisions.
  1. It is Free and easy to use

This tool is free and easy to use. Now you can easily create and verify your profile within an hour. Some tools can help you verify your account.

How to use Google My Business

Now, GMB is easier to use than before for its up-gradation in it. It helps businesses set up a free Business Profile on Google and connect with new potential customers and optimize their digital presence across the internet. But Do you know how to use Google My Business for your business? Let’s take a look at how.
  1. Keep updating your information regularly

One of the best ways to optimize your Google My Business listings is to keep them up to date. Make sure these following are correct-
  • Name
  • Address
  • Phone number
  • Websites
  • Description
  • Attributes
  • Category
As a business, you should display contact info so that your customers can reach out to you easily. And GMB will help you with this. A correct address can help customers to find your area easily. If they can’t find you easily, they will get in touch with your competitors. Keeping updating your phone number, attributes, categories to let your customers identify. Google takes approx 3 days to verify your information. So keep in mind to update your listing frequently.
  1. Upload images to your listings

Your GMB listing is perfect to flaunt your products, services to your customers. You can add images, short videos, and virtual tours of your business. You can upload attractive images of your products and services or give visitors a short tour of your office and where it is located. This way, they can get in touch with you to know more about your products and services. Try to keep the image file size between 10KB and 5MB. Use PNG or JPG formats for your image. Here are some best sizes you could use for your images-
  • Profile image to be used – 250 x 250 pixels
  • Cover images-  1080 x 608 pixels
  • Shared images to be used- 497 x 373 pixels
  1. Add descriptions about your products and services

One of the best things you can do to promote your business is to show off what you do, which means, to promote your services and products by adding information on GMB. Personalize your page, mention what you offer and what you sell. This is an opportunity to help your customers know what you and your business offer them. With the service charges about your services, a description can convince your customers to take action and take a step forward towards your business.
  1. Answers questions even before they ask

Do you know GMB has its own inbuilt FAQ option? You can create an FAQ section on your own by researching your customers’ requests regarding your services. This may help your customers. Customers might want to know the size or the age group of a product that is suitable for them. Or might want to check if the meal does not have any allergic ingredients.
  1. Publish Google Posts

You can take advantage of Google posts to increase more sales to your business. Google Posts connects directly to your potential customers by capturing their attention towards your business. They help your local SEO to generate more web traffic to your site. Here how these posts can help you in generating more leads for your local SEO-
  • Come up with some strong CTA buttons
  • Link  a post to a survey form
  1. Ask reviews from customers

All you do is reach out to your customers. Take your customer’s comments and feedback seriously. Respond to their queries on time. GMB allows customers to add reviews on your page, what they feel and what to experience about your services. But why should you care for reviews? Because more than 80% of consumers read online reviews for local businesses for any services they want. It is an opportunity to reach your potential customers by receiving reviews. But be clever enough to also reply to some negative reviews, It may break or make your strategy to reach new customers.

How to Verify Your Business on Google My Business

You have started a business within your area. Your competitors have the same business as ours. But you didn’t use GMB for your business, but your competitor did so. Do you know how it could affect your business? So, you need to check our 5 ways to verify your business on Google My Business.

1. Postcard

By choosing a business, Google will send you a postcard within 12 -14days with a verification code

2. Email

With this method, you can click on the “Verify now” button on GMB, you can choose the email option as a verification method by receiving a code.

3. Phone

After hitting the “Verify now” button, you can get your code via your business’s phone number by receiving a code.

4. Instant verification

Those who are using Google Search Console for a business may qualify for instant verification by a code.

5. Bulk verification

If you have an agency managing your locations for you, you can verify up to nine locations through a business account. But bulk verification is mainly preferred during an emergency.  

Conclusion-

When it comes to creating an online presence, generating leads, and getting yourself noticed, Google My Business is the same as important as any other tactics. It not only makes a business look professional but also gets your business listed on another Google’s property at no cost. If you enjoyed reading this article, you can call us for any business assistance. Build your website with us and get 24/7 support from our veteran team. Let us show how DigiTechDesk is different from together…
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