How to Write an SEO Focused Content Brief in 2022?

Do you want to create some SEO Focused content briefs?

Do you often struggle to create them?

Rather than wasting time and battling to understand, it’s time to learn how to write it.

Check our new blog on how to write an SEO-focused content brief that your writers will love.

Let’s start with the basic definition of the SEO Focused content brief.

A content brief can be defined as a document where you can instruct a writer on how to create SEO friendly content for a site. Usually, They are content strategies to write quality content to attract more customers.

The content brief includes-

  • Type of content(blog, articles,etc)
  • For whom the content is created (in-house or clients)
  • The purpose of writing the content (informative, promotional, sharing news, etc)

Different organizations have their own content brief. Some of them are informative, others and promotional. It varies on the basis of the organization. But over written content or useless content can hamper your content marketing efforts.

Well, in that case, this is what we are talking about in this blog. We will let you know a complete guide on SEO focused content brief.

But before that, there are five primary elements that should be included in a content brief.

  • Title
  • Description
  • Outline
  • Wordcount
  • Target audiences
  • Competition
  • Statistics
  • SEO
  • Visuals(images, videos)

How to create a SEO Focused Content brief ?

An SEO-focused content brief goal is to instruct the writer on creating content to target a specific search query for the purpose of increasing traffic from the organic search channel.

Now that we understand SEO-focused content briefs, let’s get into the part, “What information should we include in them?”

1. Targeting your user intent

Without any target for your content, there will be no SEO-focused content brief.

Your aims should be to meet an end-user or prospect’s intent – that is, what they really want or need at that moment.

Make use of keywords, so that users can find your business on Google search. And there is a great option of using tools to identify them that will be relevant to your business.

Pick an unused keyword as the “bright one” for your content brief. Make sure it is relevant to your business.

How to pick relevant keywords for your content brief?

  • Create a list of relevant keywords for your content
  • Do research on Google
  • Make use of tools to find keywords
  • Find low competition terms
  • Identify search volumes
  • Access earning potential
  • Estimate organic CTR
  • Choose the trending keywords

2. Choosing a format for the content

You may have multiple formats to choose from for your content. But how should we structure the content for ranking in our target query?

To make sure your content drives results, its format needs to be just good enough to look at.

How to choose the right format?

  • Identify your potential customers for your content
  • Set your goals for your content
  • Align content formats with your goals
  • Determine what you want to convey
  • Test and look at the result.

This will help a writer to understand which format will work best for their content brief.

3. Topics to cover in the content

One of the biggest challenges for any writer is to keep your readers engaged in their written content.

Not many of them want to spend time reading content. Even people ignore multiple contents by just taking a look at the title.

The reason behind this is not giving much attention to the title.

It is the topic that engages a content, or else a reader ignores a content.

How to write a good topic?

  • Try to be precise
  • Avoid broad topics
  • Find something interesting
  • Try to build a connection
  • Understand your readers
  • Make use of tools to research trending topics

You can use your best tool to identify the right topic for your content to engage more customers to your site.

4. Funnel stage

This is somewhat similar to search intent.

To create an SEO-focused content brief, Clarify your intention by asking “Is someone searching this term for any kind of information?

Finding some inspiration? Or looking to buy something?”

Marketing funnels are a systematic way to guide potential customers to convert to your business. Always remember to keep your marketing funnel unique from others. It mostly depends on your targeted market, the products you are selling, and of course your audiences.

The actual function of your content should be applied to all your sales funnel stages.

There are 3 funnel stages-

  • TOFU, Top Of the Funnel
  • MOFU, Middle Of the Funnel
  • BOFU, Bottom Of the Funnel

Creating content should be involved in these three funnel stages. First, think of your targeted audiences. Then comes serving your products and services to them and describing them about your business. Finally, ask and try to convince them to buy your products.

5. Audiences segment

First, make yourself clear “who are your audiences?”

If you are not aware of who your audiences are, identify them with marketing tools, or take help from your marketing team if possible.

They should have to list with them the targeted audiences.

This will not only help your writers know what they should be writing, but it also helps you with the rest of the marketing department and help them understand their goals.

6. The action you want your readers to take

You created content for your website, it has a good response, you gather more traffic to your website.

But, it’s not enough to get your content rank. You need to contribute to your bottom line to have a huge impact on your company.

That’s why, when creating your content brief, think about what you want them to do after, i.e., create a strong CTA to make them turn to a customer to your business.

There are some CTAs you can include in your content brief-

  • Newsletter sign ups
  • Case studies
  • Free trials
  • Request demo
  • Product listings
  • Assets

7. Ballpark length

Many of us may get confused by this word. But not for a writer.

A ballpark figure is a close estimate of the actual value of a variable, i.e., to be near to the exact value.

You can make use of tools like Frase to come up with a ballpark word count.

8. Internal and external links options

Links make the internet what it is. These links connect to all content that we look for. There are different links in a website, but two of them are primary-  internal and external links.

Most people aren’t familiar with how to add internal and external links to content.

Internal links are in your content within your website. External links are links in your content that was posted on another website but link to your website.

9. Competitors content

You can look for the top three ranking URLs for the competitor content section. This will help you to examine their work and beat to rank in the top 3.

10. On-page cheat sheet

You can add an “SEO cheat sheet” in your content brief. These are some tips for helping writers with important on-page SEO elements.

What to avoid while writing content brief

As we write SEO-focused content brief, we need some points to avoid while creating them.

  • Avoid suggestions after the assets are written
  • Prefer using keywords with high intent match
  • Don’t depend mostly on keyword tools
  • Do use keyword in a specific place

How to make your team write a content brief

Make sure your team has knowledge of writing content brief. Make your team create and have a better understanding of them.

  • Involve your team in the planning process
  • Respect their expertise
  • Show them results


Did you like it? I hope you definitely did.

DigiTechDesk is in the field of creating unique and SEO Friendly content for your business. Our writers and marketing team will assist and guide how to use content marketing for your business to reach out to potential customers easily.

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